We won't judge you if you just admit that you too would drop everything to go on an awesome scavenger hunt right now. And, with not one, but TWO Honda Civics and a lot of Facebook credits and Amazong.com downloads at stake in Honda's "Super Civic Quest," we are ready to stop what we are doing right now in join in too!
"The Super Civic Quest" is actually a digital scavenger hunt, so you won't really be forced to run around in the woods with a check list. This was really the best way for the Big H to ensure that everyone could participate in the contest as well. It is hosted in the form of a Facebook game, and allows players to engage with the new 2012 Honda Civic in a way that is both fun an informative.
In this digital scavenger hunt, players will gain a unique look at all five of the new 2012 Honda Civic models. They will also be able to unlock new badges and compete with their friends. Of course, it also helps that there are great prizes to be won through all of this as well.
"The Civic quest is a colossal endeavor taking digital engagement to another level,"1 says Alicia Jones, Social Media Strategist, American Honda Motor Co., Inc. Jason Sperling, SVP, GCD, at RPA, Honda's long-standing agency of record adds, "There have been a lot of branded games, but none quite like this...We hope this blows people's minds - while giving them a deeper understanding of the car's campaign."2.
While a lot of you may be wondering why Honda decided to reward the winner with two Civics instead of just one, we can tell you exactly what the reasoning behind this choice was. The second Civic isn't really for the winner. After all, what would they need with a second Honda Civic? Rather, the winner of the contest keeps one Civic for themselves, then chooses their best Facebook friend to receive the other.
Anyone who wants to is fully encouraged to participate in "The Super Civic Quest" by checking out their Facebook page at www.facebook.com/Honda. But, if you'd rather not spend the time searching for a new Honda, come check out our selection at Tracy Honda. Of course, ours will cost you some money (consider it a finder's fee). At 3450 Auto Plaza Way Tracy, CA 95304, you'll find great models like the Fit and Pilot. And, remember to stay tuned for more Honda news, coming soon!